Threads has made significant strides, enhancing its search functionality to support all languages worldwide. Initially trialed in English-speaking markets like Australia and New Zealand, the feature expanded to encompass various regions, including the United States, making Threads more accessible to its nearly 100 million monthly users globally.
Instagram head Adam Mosseri revealed that the keyword search feature is now available in all languages, marking a pivotal move to cater to diverse linguistic preferences. The expansion aligns with the imminent launch of Threads in the European Union, addressing a market with a multitude of languages spoken.
See Also: Threads Empowers Users to Stop Content Sharing on Facebook and Instagram
While Threads is rapidly evolving with user-driven updates, such as a chronological following feed, web app, and hashtag support, it maintains a distinct identity from its rival, X, by steering away from real-time content and breaking news focus. Despite having a smaller user base compared to X, Threads’ growth potential remains high, with Meta CEO Mark Zuckerberg expressing optimism about it becoming Meta’s next billion-person app.
In a proactive approach, Threads blocks certain terms in search, directing users to reliable sources like the CDC’s website for specific information. Mosseri hinted at upcoming improvements to the search feature, emphasizing the platform’s commitment to user satisfaction and adaptability.
