In a bid to maximize in-app promotions on TikTok in 2024, the platform has introduced its newest cohort of “Creator Class” graduates. These creators have undergone specialized training facilitated by TikTok to enhance their collaboration with brands and optimize campaign performance.
TikTok’s Certified Creator program equips participants with the skills to become experts in creating branded content and utilizing the platform’s creative tools effectively. The program has been instrumental in reinforcing TikTok’s status as a go-to destination for impactful marketing, with the graduates having created successful TikTok ads for prominent brands across various industries.
As per TikTok:“These talented people have graduated from our Certified Creator program, which teaches creators to become branded content experts, and use our creative tools to become branded content experts and help advertisers drive success on TikTok. The creators in this year’s spotlight have made TikTok ads for brands within massive industries, and helped solidify TikTok as a go-to destination for impactful marketing.”
Upon completion of the program, creators are bestowed with the prestigious “Certified Creator” badge, granting them priority exposure to selected brand partners and exclusive early access to forthcoming TikTok features.
Given TikTok’s emphasis on creative and native content, brands are actively seeking collaborations with creators who possess a deep understanding of the platform. This ensures that brands can optimize their campaigns and achieve the desired results. Additionally, for top talent, the Certified Creator program offers a viable pathway for monetization, encouraging ongoing engagement with the platform.
This program is an extension of TikTok’s Creator Marketplace, which serves as a comprehensive resource for brands seeking to engage with talented creators.
If you’re planning a TikTok push in 2024, it is worth considering partnering with these Certified Creators.