The Battle Between Google and Apple Over Text Messaging Upgrades

Google is once again taking a playful jab at Apple for not embracing Rich Communication Services (RCS) in its messaging system. In a recent move, Google released a spoof video advertisement for an imaginary device called “iPager,” highlighting the limitations of Apple’s messaging experience.

“iPager isn’t real, but the problems that Apple causes by using SMS are,” said Google in the video description on YouTube. “Let’s make texting better for everyone and help Apple #GetTheMessage and upgrade to RCS.”

Read more: Google Introduces Short Videos on Play Store to Enhance App Discovery

RCS is a messaging protocol that offers various improvements like end-to-end encryption, read receipts, and the ability to share high-quality photos and videos. Apple’s iMessage, while similar, only offers these features to messages exchanged between Apple users, leaving Android users stuck with basic SMS and MMS in group chats.

This ongoing rivalry stems from Google’s “Get The Message” campaign, aiming to persuade Apple to adopt RCS. The video for “iPager” humorously underscores the frustration of Android users dealing with green message bubbles in mixed-platform conversations.

Also read: Google and Defense Department Introduce AI Microscope

While many phone manufacturers and carriers, including Samsung, have already embraced RCS, Apple remains committed to its iMessage standard. In Apple’s view, iMessage is a crucial part of its ecosystem, acting as a lure to keep customers within its realm.

Despite Google’s light-hearted efforts, Apple hasn’t shown signs of shifting its stance. Tim Cook, Apple’s CEO, even suggested that those annoyed by green bubbles should simply switch to an iPhone.