So LinkedIn just put out some fresh advice on how to actually get your posts seen, and it’s basically two things bundled together: a general “how to post well” checklist, and a separate set of tips on making your posts show up when people ask AI chatbots questions (turns out LinkedIn content gets cited by AI tools a lot, so this matters more than you’d think).
On the general side, they’re saying stick to about 2-3 posts a week, and try to end with a question so people actually stop and engage instead of just scrolling past. Longer posts tend to do better than short ones, which might feel counterintuitive but that’s what they’re pointing to. They also flagged that replying to comments within the first hour really helps, and that repurposing your best posts into new formats (like turning a post into a carousel or short video) is a smart move instead of always starting from scratch. Basically, LinkedIn’s whole pitch is that showing up consistently is one of the biggest things that gets you more reach it tells the algorithm you’re a real, active contributor.
Then there’s the AI visibility piece, which came from their VP of Marketing, Davang Shah. This one’s kind of interesting, apparently your opening line becomes your post’s URL, so if you start with a hashtag like #socialmedia, you end up with this generic, useless URL and you lose out on keyword value. So the advice is: lead with actual keywords, not hashtags. Beyond that, keep your formatting clean, short paragraphs, use numbered lists when it makes sense and pay attention to comment quality, not just quantity. Comments that add something (a real question, a different take) apparently signal quality to both LinkedIn’s algorithm and to AI systems pulling from the platform.
You may also be interested in 5 Signs Your Small Business Needs a Social Media Strategy (Not Just Posts)
And if you’re doing LinkedIn Articles (their long-form format), the sweet spot is 800-1,200 words good for the deeper thought-leadership stuff, frameworks, that kind of thing. Those tend to get cited more by AI because they’ve got more depth and clearer structure.
Follow/talk us on Facebook @mybrandads and Instagram @officiallymybrandads if you need help with managing your page, creating a content plan, setting up target audience and fixing ad issues.
