Threads Set to Expand to EU, Adapting to Strict Privacy Rules

Threads is gearing up to launch its text-based social network in the EU next month, as reported by The Wall Street Journal. To comply with EU regulations, Meta may introduce a view-only mode, allowing users to consume content without creating a profile. However, posting may require profile creation.

In response to EU privacy regulations, Threads enables users to delete their Threads profile without affecting their Instagram profile. The move sparks curiosity about how Meta will develop an algorithmic feed for users without profiles and whether they can follow others.

Despite Threads currently lacking ads, iOS privacy labels reveal substantial data collection. With the EU’s Digital Services Act and Digital Markets Act emphasizing explicit user consent for personalized ads, Meta’s approach is under scrutiny. Notably, Meta offers a paid subscription in the EU for ad-free Facebook and Instagram use.

Mark Zuckerberg, during Meta’s Q3 earnings call, disclosed Threads having fewer than 100 million monthly active users. He expressed optimism, anticipating the platform’s growth to a billion users in the coming years. The EU launch is seen as pivotal for expanding Threads’ user base and engagement.

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