LinkedIn’s VP of Product Management Gyanda Sachdeva has given an update on how they intend to make engagement on LinkedIn entirely organic by clamping down on engagement pods.
In a video on LinkedIn, she disclosed,
“Our goal is to make engagement pods entirely ineffective. We are increasing the number of ways we detect these pods and the suspicious behaviour that happens inside them. We are increasingly flagging any artificially boosted content internally, and then also, we are limiting the reach of this content. In addition to all of this, we’re going to crack down on any third-party tools, like a browser extension or a plug-in, that’s automating any kind of manipulation by commenting on a bunch of posts at the same time.”
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Sachdeva mentioned that sharing an update on how we think about keeping conversations authentic on LinkedIn. Importantly, I want to reinforce that engagement pods – a coordinated group of people who like, comment and share posts to boost virality inauthentically – violate our policies on LinkedIn. Our goal is to make engagement pods ineffective. We are continuing to invest in smarter tools and stronger policies to make LinkedIn a safer, more trusted space for professionals. I’ll continue to share updates on this front.
I guess we will wait for the updates and measures that will be put in place to stop any form of engagement that isn’t real. What do you think about this move?
