Twitter has disclosed that its temporary restriction on the number of tweets that accounts can see each day has only had minimal impact on ads in its platform.
The CTO and owner Elon Musk said over the weekend that Twitter was imposing rate limits “to address extreme levels of data scraping” and “system manipulation.”
Twitter in a blog post on Tuesday gave some insight into the sudden announcement…
To ensure the authenticity of our user base we must take extreme measures to remove spam and bots from our platform. That’s why we temporarily limited usage so we could detect and eliminate bots and other bad actors that are harming the platform. Any advance notice on these actions would have allowed bad actors to alter their behavior to evade detection.
At a high level, we are working to prevent these accounts from 1) scraping people’s public Twitter data to build AI models and 2) manipulating people and conversation on the platform in various ways.
Currently, the restrictions affect a small percentage of people using the platform, and we will provide an update when the work is complete. As it relates to our customers, effects on advertising have been minimal.
While this work will never be done, we’re all deeply committed to making Twitter a better place for everyone.
At times, even for a brief moment, you must slow down to speed up.
We hope that the Twitter continues to be a better place for everyone as they desire.